Unicef Spain was in an urgent need of modernising their web presence in order to attract more donations from their visitors.
Their new website offers a visual experience that describes what Unicef is doing around the world defending the rights of children and driving the visitors to the donations or online shop, where a quick and easy checkout process is key for successful conversions.
The site is built in Drupal 8 and the online shop in Drupal 7. Both systems have been integrated smoothly so visitors won't get lost during their browsing session.
Other services like newsletters and online chat have been implemented to keep the customers loyalty.